Junior year of college, all business students are required to go through “Integrated Core”, better known as I-Core.
I-Core at the Kelley School of Business is an intensive set of block classes in the major aspects of business- Marketing, Management, Finance, and Operations. At the end of the semester, students are paired into groups and have ten days to create a written business plan to a given problem.
My client case was about Red’s Barbecue, and their decision to position themselves as a quality or commodity brand. My job on my team was to tackle the marketing portion of the plan, as well as design the web interface seen above. To see an example of my copy, please skip to the marketing section of the plan below.
Luc LaGasse 